SPAM is the use of any tactic that attempts to mislead a search engine about the relevance of your site to the search phrases, typical examples of this are the use of doorway pages with redirect scripts, white text on white background etc.

The term “search engine” is often used generically to describe both crawler-based search engines and human-powered directories. These two types of search engines gather their listings in radically different ways.

Crawler-based search engines, such as Google, create their listings automatically. They “crawl” or “spider” the web, then people search through what they have found.

If you change your web pages, crawler-based search engines eventually find these changes, and that can affect how you are listed. Page titles, body copy and other elements all play a role.

Human-Powered Directories
A human-powered directory, such as the Open Directory, depends on humans for its listings. You submit a short description to the directory for your entire site, or editors write one for sites they review. A search looks for matches only in the descriptions submitted.

Changing your web pages has no effect on your listing. Things that are useful for improving a listing with a search engine have nothing to do with improving a listing in a directory. The only exception is that a good site, with good content, might be more likely to get reviewed for free than a poor site.

“Hybrid Search Engines” Or Mixed Results
In the web’s early days, it used to be that a search engine either presented crawler-based results or human-powered listings. Today, it extremely common for both types of results to be presented. Usually, a hybrid search engine will favor one type of listings over another. For example, MSN Search is more likely to present human-powered listings from LookSmart. However, it does also present crawler-based results (as provided by Inktomi), especially for more obscure queries.

They give your business a professional and stylish image. Full multimedia presentations on a cd rom gives prestige to your products/services and business.

With a business card cdrom you can hand a potential customer one business card sized cd with extensive information about your products, services and business. Compare this to pieces of paper. which are normally stored away and rarely read again. Wouldn’t you far prefer to hand them one cdrom business card, which holds all the relevant information in the form of an exciting multimedia presentation?

A CD-ROM business card is more likely to get you noticed and obviously more effective than an average business card. If you are a salesperson this is your dream tool, hand your customer or prospective client your cd rom business card and you and your product will be remembered.

Cd cards come in many shapes and sizes and can be custom tailored to meet any file size, style or special requirements.

With a cd business card you will look more professional, and stand out above your competition. Leave your clients with an exciting and memorable impression.

Increase your response rate and decrease your advertising costs. The cd business card costs less than you would pay for a brochure.

Link Popularity is basically a measure of the number and quality of inbound links to your website. It refers to the total number of links or “votes” that a search engine has found for your website. It is one of the best ways to measure a website’s online awareness and overall visibility. At the simplest level, the more sites that link to your site, the more important your site will be regarded.

That’s the straightforward explanation – it’s actually a little more complicated than that. Search engines will also look at the quality and relevance of the links… in addition to other factors. (In some instances, they’ll even look at the words being used to provide the link.)

Some Search engines use this assessment when determining rank and positioning. One very important search engine that has placed a great deal of emphasis upon link popularity is Google. This excellent search engine uses what it calls PageRank(tm) as an indicator of a page’s value. Without a good Google PageRank, you are unlikely to appear high in Google search results. And, since Google is such an important search engine, it’s essential that you strive for a site with good link popularity if you’re looking to attract visitors. Some of the other leading search engines which use link popularity criteria are AltaVista, Excite and HotBot.

Having good link popularity is great for two reasons –

For the improved performance that it generates in search engines (which will also bring more traffic), andFor the traffic that the links themselves bring.

A growing number of search engines use link popularity in their ranking algorithms. Google uses it as its most important factor in ranking sites. HotBot, AltaVista, MSN, Inktomi, and others also use link popularity in their formulas. Eventually every major engine will use link popularity as a critical factor for attaining top search positions. So developing link popularity and maintaining it are essential to your search engine placement.

Link popularity can do a lot for your site. Not only will many search engines rank your site higher, but links from other sites will also drive more traffic to you.

There is nothing else in web marketing that can compare to the long term advantages of links! contact us for more details on the METHODOLOGY OF INCREASING LINK POPULARITY.